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| Madison Avenue BID - 59 East 79th Street, Lower Level - New York, NY 10075 - p.212.861.2055 - f.212.861.7838 |
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Marunouchi Winter Illuminations 2009
85,000 champagne-colored LED lights Nov. 12, 2009 ~ Feb. 14, 2010
Marunouchi will once again be transformed into a brilliant sea of lights with holiday illuminations Nov. 12 through Feb. 14, 2010, hosted by Mitsubishi Estate, with thousands of champagne-colored LED lights.
The famed fashion street Naka-dori ave, which connects the Yurakucho and Otemachi areas, will be illuminated with over 850,000 champagne-colored LED lights. In line with Mitsubishi Estate’s efforts in eco-friendly initiatives, lights will only use green electricity—i.e. solar energy and wind power.
Marunouchi Illumination
When: Thursday, Nov. 12, 2009 ~ Sunday, Feb. 14, 2010
Open daily from 5:00 p.m. ~ 11:00 p.m.
(Lights will be illuminated until midnight Dec. 1 ~ Dec. 31)
Location: Naka-dori ave and surrounding areas in Marunouchi
Admission: Free
* Light up ceremony to be held on Nov. 12, 2009
Madison Avenue Partners with Tokyo's Marunouchi District to Promote Shopping and Tourism
The Madison Avenue BID is partnering with Tokyo’s financial center, the Marunouchi district, to promote travel and shopping in both destinations through co-branded events, specialized tours and unique shopping offers. The Madison Avenue BID is working with the Mitsubishi Estate, which manages the Marunouchi district. The partnership began with an exhibit about Madison Avenue’s history and current development in Tokyo. The exhibit was held at the Marunouchi Building on Naka-dori Street from June 18-24th. A few weeks later, Madison Avenue BID representatives joined Mitsubishi Estate leadership at an official signing ceremony in Tokyo.
In the beginning of August, Madison Avenue held a traditional Japanese Uchimizu Ceremony - a ritual sprinkling of water on sidewalks to cool down the area. The Marunouchi district holds an Uchimizu ceremony annually.
 “We are honored to be partnering with the Mitsubishi Estate and the Marunouchi District,” said Matthew Bauer, President of the Madison Avenue BID. “This is an international extension of the BID’s high-impact services to the Madison Avenue retail community, conceiving and implementing marketing activities to better position Madison Avenue as the one of the world’s premier luxury streets. This partnership brings together two of the most vibrant global shopping destinations, and it is designed to attract visitors and build loyalty to the areas.”
Mr. Jo Kato, Chairman of Marunouchi Merchants’ Association said, “We look forward to having the Marunouchi district recognized internationally through this collaboration with Madison Avenue. Marunouchi used to be known only as a center of business, however, the newly-built Marunouchi Building has served as a catalyst and the entire area in the heart of Tokyo has now become known for its exciting retail opportunities as well as being a center of commerce. We would like to invite people from all over the world to visit.”
In late September, Japan will be celebrating its “Second Golden Week,” a series of national holidays in which travel is officially encouraged. During this period, the Madison Avenue BID will encourage its stores to provide Japanese speakers who can serve Japanese clients as well as special offers for visitors.
ABOUT MARUNOUCHI
Marunouchi is located in the center of Tokyo, the capital of Japan, and runs north and south between Imperial Palace and Tokyo Station with an area of 1,200,000 square meters, almost 3 million acres. The commercial area features world class boutiques, clothiers and fine jewelers such as Hermes, Giorgio Armani, Coach and Tiffany & Co., as well as approximately 750 fine restaurants and cafes specializing in diverse cuisines. Mitsubishi Estate Co, Ltd. has been a pioneer of urban development in Japan aiming to make Marunouchi into “the most interactive town in the world.” At this point one million visitors every day confirm the area’s status as an exciting combination of culture and commerce making Marunouchi a great marketplace equivalent to the Shinjuku and Ginza commercial districts of Japan. To learn more, please click here.
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